* 41% of Americans have given up on regularly getting a good night's sleep.

* Many Americans sleep less than 7 hours a night. This sleep deficit reduces a persons' chances of acheiving personal and professional success.

* Sleep is as essential to life as food and water.

* 45% are dissatisfied with the quality of sleep they get each night.

* 33% of adults fails to acheive goals due to lack of sleep.

* 75% of adults beleive that quality sleep impacts physical well-being, stress levels and emotional well being.

After a poor night's sleep (adults)

• 81% report feeling run down
• 53% report feeling stressed
• 80% report feeling frustrated

After a good night's sleep (adults)

• 70% say they feel energetic
• 62% say they feel happy
• 70% say they feel productive

* 80% of couples use the bed to discuss important and intimate topics such as vacations, career goals and family planning.